> Libra Insurance ran a controlled A/B test on its own sales floor. The team on the model reached 3x sales per agent in 90 days, starting from behind.

Canonical: https://www.sellence.com/blog-case-study-libra-insurance

Title: Libra: 3× Sales per Agent in 90 Days | Sellence

Digital insurance, Israel

# Libra: 3× Sales per Agent in 90 Days, No New Headcount.

Libra Insurance ran a controlled A/B test on its own sales floor. The team on the model reached 3x sales per agent in 90 days, starting from behind.

Case Study Apr 22, 2026 5 min read By Sellence

Libra Insurance is a publicly traded digital insurer in Israel. The product was winning. The funnel was leaking later.

Renewals dropped off. Outbound calls reached fewer people every quarter. Salespeople spent more time chasing than closing. The team knew SMS and WhatsApp were where the buyer answered. They wanted to find out whether the relationship could survive the move off the phone.

## The Test

A real A/B between 2 sales teams of comparable headcount, same product, same pricing, same target segments.

- Team A ran the existing playbook, no model.
- Team B ran the same headcount, plus the model carrying the thread.

## What the Model Carried

- The thread, opened at high-intent moments. Renewal window opens, product page revisited, the first SMS lands within 15 seconds of the event, outside quiet hours.
- Memory across conversations. Every objection, every preference, every quiet moment, kept on the record so the salesperson never has to ask twice.
- The right next move when the salesperson stepped in. Which question to ask, which rebuttal already worked twice on this profile.

## The Numbers, in 90 Days

3× Sales per agent

+84% Reply rate to outbound

+50% Engagement on text

Team B reached 3x the sales per agent of Team A, and Team B had started behind.

> We ran a real-world test, one team used Sellence, one didn't. Within 3 months, the Sellence team had tripled their performance. And they started from behind.
> Etti Elishkov, Founder & CEO, Libra

## Why It Worked

Sales became conversational. Trust accrued asynchronously, on the buyer's terms. Salespeople read the thread instead of a script.

The model carried the parts a thread can carry. The salesperson spent their hour on the part only a human can do.

> Libra shows what happens when you combine a great product with a sales layer that listens. Not automation. A redefinition of what selling looks like in B2C.
> Dan Comyns, Co-founder & CEO, Sellence

## The Takeaway

3× sales per agent came with a quieter team. They hit a bigger number without burnout, at a calmer pace.

Written by Sellence. The team building the persuasion model for financial services.

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