> Case studies, field notes and longer reads on how the persuasion model handles objections, follows up and closes. Written by the people running it.

Canonical: https://www.sellence.com/blog

Title: Sellence Blog | Case Studies and Field Notes on Persuasion

Blog

# The Sellence Blog. Field Notes on Persuasion.

Case studies, field notes and longer reads on how deals move over text. Written by the people running it.

[Case Study Apr 22, 2026 5 min read Libra: 3× Sales per Agent in 90 Days, No New Headcount.Libra Insurance ran a controlled A/B test on its own sales floor. The team on the model reached 3x sales per agent in 90 days, starting from behind. Read the post](https://www.sellence.com/blog-case-study-libra-insurance)

[Blog Apr 8, 2026 5 min read From Cart to Close: What a Thread Does That a Coupon Can't.An abandoned cart is a paused decision. The brands recovering them are rarely the ones with the loudest discount. Read the post](https://www.sellence.com/blog-from-cart-to-close)

[Long Read Mar 19, 2026 6 min read Why Online Shopping Feels Lonely.High-AOV B2C buyers bounce because nobody answered the question they were too unsure to type. The product is usually fine. Read the post](https://www.sellence.com/blog-why-online-shopping-feels-lonely)

[Blog Mar 4, 2026 5 min read The Psychology of Discounting: Why Your Offers Stop Working.A 10% discount used to move a hesitant buyer. Now it moves your margin and your pricing power. The buyer is waiting for an answer to a question. Read the post](https://www.sellence.com/blog-the-psychology-of-discounting)

[Blog Feb 21, 2026 6 min read SMS, the Quiet Weapon B2C Teams Keep Underestimating.Email reply rates collapse. SMS reply rates don't. The difference is timing. Read the post](https://www.sellence.com/blog-sms-marketing-secret-weapon)

[How-To Feb 9, 2026 7 min read SMS Compliance: A Practical Guide for B2C Operators.Most SMS rules read like a tax form. This one covers what breaks in production. Read the post](https://www.sellence.com/blog-sms-compliance-guidelines)

[Long Read Jan 28, 2026 7 min read How AI Is Changing B2C Sales, and What Isn't.Follow-up cadence and personalisation depth change. The buyer's need to feel heard stays. Read the post](https://www.sellence.com/blog-ai-will-change-b2b-sales)