> Retell AI is a platform for building voice agents. Sellence is a sales model that texts each customer one to one, in your name, until they buy. Canonical: https://www.sellence.com/compare-retell-ai Title: Sellence vs Retell AI (2026) | The Model Already Knows How To Sell. Sellence vs Retell AI # You Script The Caller. The Model Already Knows How To Sell. Retell AI is a platform for building voice agents. Sellence is a sales model that texts each customer one to one, in your name, until they buy. [See A Live Conversation](https://www.sellence.com/demo) Dan Comyns, Co-founder and CEO, Sellence. Updated 5 October 2026. Jump To Side By Side Proof FAQ 01 ## Short Answer > A voice-agent platform is a toolkit for building a caller. A persuasion model already knows how to sell, and follows up for weeks. - Pick Retell AI, Bland, Thoughtly or Dapta to build and own a phone agent: Retell deploys in minutes, pay as you go (retellai.com, 4 October 2026). - Pick Sellence when the job is the quote, renewal or application that went quiet, measured against customers it did not text. - Run both: the platform answers incoming calls, Sellence works the customers who stopped. Sellence is the wrong buy if you want a toolkit. 02 ## Side By Side Sellence and Retell AI side by side on 9 dimensions, every Retell AI cell from its own site. | Dimension | Sellence | Retell AI | | --- | --- | --- | | What it is | Persuasion model for financial services | Voice agent platform for phone calls (per site) | | Who writes the conversation | The model, trained on 3.5M+ real sales conversations | You, or Retell's team on request (per site) | | Who persuades the customer | The model, in your name. Questions needing a licence go to your team | The agent you script | | How long the thread runs | Weeks, one thread per customer that remembers every reply | As many call attempts as you set (per site) | | Channels | iMessage, WhatsApp and text, with voice and web chat | Voice first, chat agents available (per pricing page) | | How the result is measured | 2-month test against customers it did not text | Call transcripts, scoring and call outcomes (per site) | | Compliance posture | SOC 2 Type II, consent stays yours, STOP texts obeyed | SOC 2 Type II (per site) | | Time to go live | Weeks | Minutes, self-serve (per site) | | Entry price | Paid pilot, quoted per company, then a 12-month term | From $0, $0.07 to $0.31 per minute (pricing page, 5 October 2026) | Sellence loses on time to go live, entry price, voice-first depth and number of reviews. It wins on who writes and persuades, thread length and measurement. 03 ## Three Differences ### The Selling Is Already In The Model A platform ships empty and your team writes the script. The model arrives trained on how 3.5M+ real sales conversations ended. ### Text Leads, Voice Joins The Thread A quiet applicant rarely picks up. The model opens on iMessage, WhatsApp or text, keeps one thread for weeks, and adds voice when the moment calls for it. ### Measured Against The Other Half Half the eligible customers get the model, half keep your process. The step you count as finished is compared between the 2 groups after 2 months. 04 ## Proof [Insurance Libra Insurance 3x sales per agent in 90 days, vs agents without it.](https://www.sellence.com/use-case-libra) [Insurance VOOM Car Insurance 50% more policies from abandoned quotes.](https://www.sellence.com/use-case-voom) [Broker Leveraged 38% more accounts funded after an unfinished signup.](https://www.sellence.com/use-case-leveraged) [SaaS HoneyBook 43% more trials turned paid.](https://www.sellence.com/use-case-honeybook) Generali runs its conversations on it. Nations Lending runs it on its loan applicants. 05 ## When Retell AI Is The Better Choice You have engineers, a phone-heavy funnel and a script you trust, and you want to own the agent. Retell AI, Bland (self-hosted models for regulated industries), Thoughtly (calls new leads in seconds) and Dapta (voice and text agents for SMB sales) get you live in days (all per site, 4 October 2026). Sellence takes weeks and does one job: the finished sale. 06 ## Bake-Off 1. 01 1. Policies bought or applications funded among customers who stopped, half with the model, half without, over 2 months. 2. 02 2. Time to first contact on a new lead, where the voice platform should win. 3. 03 3. Share of conversations finished without a licensed agent touching the thread. 4. 04 4. Compliance review of the transcripts: consent on file, STOP texts obeyed, every claim in approved wording. 07 ## FAQ ### What is the difference between Sellence and Retell AI? Retell AI is a platform for building voice agents, priced per minute. Sellence is a persuasion model that handles objections and follows up for weeks over text and voice, measured against customers it did not text. ### Does Sellence replace our phone system or CRM? No. Your CRM keeps the records. Sellence runs off the updates it already sends, works the quotes, renewals and applications that went quiet, and writes the outcome back. ### How does pricing compare? Retell AI starts at $0 and charges $0.07 to $0.31 per voice minute (pricing page, 5 October 2026). Sellence runs a paid 2-month pilot on one journey, measured against customers it did not text, quoted per company, then a 12-month term. ### How fast does Sellence go live? Weeks. Our engineers connect it to your systems, your compliance team approves the wording, and your team either approves each reply or lets it send within rules you set. ### When is Retell AI the better choice? When you want to build and own a phone agent and have the team to script, test and maintain it. When the job is persuading a customer who stopped answering, over weeks, you need the model. Sources: [retellai.com](https://www.retellai.com), [bland.ai](https://www.bland.ai), [thoughtly.com](https://thoughtly.com), [dapta.ai](https://dapta.ai) (read 4 October 2026), [retellai.com/pricing](https://www.retellai.com/pricing) and [/use-cases/ai-lead-follow-up-for-insurance-agencies](https://www.retellai.com/use-cases/ai-lead-follow-up-for-insurance-agencies) (read 5 October 2026), [sellence.com/llms.txt](https://www.sellence.com/llms.txt). Written by Sellence, every competitor fact from its own pages. You Script The Caller. The Model Already Knows How To Sell. 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