> Sellence follows up with every driver who left a quote, got a higher renewal price or missed a payment, and closes the sale in your name. Canonical: https://www.sellence.com/insurance/auto Title: The Persuasion Model for Auto Insurers | Sellence For Auto Insurers # The Persuasion Model for Auto Insurance. Sellence follows up with every driver who left a quote, got a higher renewal price or missed a payment. It answers what is holding each one back and keeps the conversation going, in your name, until they buy. [Book A Demo](https://www.sellence.com/demo) Trained on more than 3.5M real sales conversations. Updated October 5, 2026 The Status Quo ## No Team Can Follow Up on Every Quote, Renewal and Missed Payment. 1. 01 ### Quoted, Never Bought A driver gets a price on your site, then checks a comparison site. Nobody follows up, and the quote expires. 2. 02 ### Renewals Shopped on Price The renewal arrives with a higher price. The driver shops around, and nobody explains what the cheaper policy leaves out. 3. 03 ### Cancelled for a Missed Payment A card fails and a letter goes out. The policy ends because nobody asked what went wrong. The Model ## It Finds the Real Reason and Answers It. ### Unfinished Quotes The next day it asks what is holding the driver back, compares cover side by side and sends the link to buy. ### Renewals It explains the new price and shows what a cheaper policy leaves out, without offering a discount. ### Missed Payments It asks what happened and sends the payment link before the policy ends. In Practice ## Answers Cover Questions While the Quote Is Open. Drivers ask about cover one question at a time. The model answers from the add-ons you offer and suggests the one that fits. What Happened The driver has an open quote and asks about the windshield. What Drivers Ask 1. does it cover a cracked windshield The Model Glass coverage pays for that, including resetting the cameras behind the windshield. Want it added? 2. how do i get around while its in the shop The Model Rental reimbursement pays for a rental car while yours is in the shop. Want the price? 3. what if i break down The Model Roadside assistance covers a tow, a lockout, a flat tire or running out of fuel. Want it added? 4. its brand new, what if its totaled The Model New car replacement pays for a brand-new car if yours is totaled. Want it added? 5. i still owe on the loan The Model Loan/lease payoff covers the gap between what you owe and what the car is worth. Want the price? 6. will my rate go up after an accident The Model Accident forgiveness keeps your rate the same after a qualifying accident. The link below shows the price with and without it. Your Add-Ons Outcome Policy The quote is open and nothing has been added. The driver added the add-on and bought the policy, and the sale is recorded in your policy system. Add-on names match the wording your regulator approved. The model only offers what your product includes in each market and never pre-selects one. How It Works ## Your Team Decides How Much It Does on Its Own. ### Your Team Approves Each Reply The model drafts every reply. Your agent edits it if needed, and sends. ### The Model Runs It on Its Own Inside the rules you set, it handles the conversation and every follow-up. - Licensed Agents: Coverage advice, claims and complaints go to your licensed team, with the full conversation. - Setup: Our engineers connect your policy system and CRM. Your team approves the scripts, and you can be live within weeks. The Results ## What It Did for Auto Insurers. [Libra Insurance 3x sales per agent A 90-day split test with the same team and leads.](https://www.sellence.com/use-case-libra) [VOOM Car Insurance 50% more conversions on abandoned quotes As reported by VOOM on its unfinished quotes.](https://www.sellence.com/use-case-voom) Generali runs its conversations on it. Security and Privacy ## Built for Insurance Regulation. ### Consent The model only contacts customers who agreed to hear from you, under TCPA in the US and PECR in the UK. ### Opt-Out A reply of "stop", in any wording, ends messages on every channel. ### Quiet Hours No messages at night, in the customer's local time. ### Your Data Data stays with you, every message is logged, and nothing is used for training. SOC 2 Type II report at [trust.sellence.com](https://trust.sellence.com). The Pilot ## A 2-Month Pilot on One Use Case. 1. 01 1. Pick one use case: unfinished quotes, renewals or missed payments. 2. 02 2. Half the customers get the model. Half stay as they are. 3. 03 3. After 2 months, compare the number you already track. 4. 04 4. The pilot rolls into a 12-month term. Common Questions ## What Auto Insurers Ask Us. ### Does the model set or change prices? No. Prices come from your pricing system. The model explains them and sends the link. ### What happens when a customer asks about a claim? The model hands the conversation to your licensed team, with the full history. The same goes for coverage advice and complaints. ### Does it work with our systems? Yes. It runs off events your policy system already sends, such as an unbought quote or a failed payment. ### Where does customer data live? With you. Names and contact details are masked before they reach the model, and nothing is used for training. ### Can it sell add-ons like roadside assistance? Yes, from the add-ons you offer, once it has answered the driver's question. The Next Step ## Choose Where to Start. On a 30-minute call we look at your funnel, from quote to renewal, and pick where to start.