> The persuasion model for insurance. Quote to bind, renewals and retention over WhatsApp, iMessage and SMS. 3x sales per agent at Libra in 90 days. Canonical: https://www.sellence.com/insurance Title: Sellence | The Persuasion Model for Insurance Companies For Carriers, MGAs and Brokers # The Persuasion Model Built for Insurance. It binds open quotes, saves renewals before the X-date and rounds out accounts over WhatsApp, iMessage and SMS. It answers the objection, follows up for weeks, and closes in your name. [Book a Demo](https://www.sellence.com/demo) See How It Works Trained on over 3.5M real sales conversations, including how each one ended. Updated October 18, 2026 Insurance Companies Already Working with Sellence The Status Quo ## No Agency Floor Can Work Every Quote and Renewal. ### Leads Age Before the First Dial Internet and comparison-site leads get called when an agent is free. By then, someone else has quoted. ### Quoted, Never Bound The prospect is holding a stack of quotes. Nobody explains why yours costs more, so it expires unbound. ### Renewals Shopped on Rate The renewal offer lands with a rate increase. The policyholder shops it alone, then cancels or lapses for non-pay. The Model ## The Brain That Closes Policies. Sellence's edge is sales psychology. The model reads the hesitation, the timing and the real objection. Then it answers like your best salesperson. Now you can talk to every policyholder, personally, and close. What Sits Behind Every Reply 1. 23 ### Buyer Types the Model Recognizes The rational one comparing numbers. The worried one who needs reassurance. The busy one who wants the short version. Each gets its own technique. 2. 420 ### Persuasion Moves Empathy, authority, proof from reviews, objection handling, closing. The model picks the one that fits the moment. 3. 3.5M+ ### Real Sales Conversations Trained on all of them, including how each one ended: deal or no deal. How It Works ## One Model, Two Modes, and What It Needs from You. Co-pilot lifts every agent to your best. Autopilot runs your best salesperson on its own. You set the pace. Co-pilot ### Every Agent at the Level of Your Best The model drafts the best response on every message. The agent approves or edits, and sends. Everyone on the floor sells like your best salesperson. Autopilot ### Your Best Salesperson, on Its Own The model runs the conversation end to end, and follows up across weeks and months. It hands off only when your rules say so. - WhatsApp - iMessage - SMS - Phone - Web chat One thread carries across all of them. ### Connects to What You Already Run. No IT project. The model sits beside your policy admin system, rater and CRM. #### Runs Off Events Your Systems Already Emit Quote issued not bound, renewal offer generated, payment failed, notice of cancellation. Your system sends the event, the model opens the conversation. #### No Developers on Your Side Our engineers set up the connection, scripts and permissions. Your team approves. #### Your PAS and CRM Stay the System of Record Every conversation, bind and renewal status writes back. You decide how much. The Results ## What It Did for an Insurance Company. Libra Insurance ran a controlled 90-day A/B test. 2 teams of comparable headcount, one with Sellence, one without. - 3x ### Sales per Agent - +84% ### Response Rate on Outbound 3x per agent is co-pilot in action. > “We ran a real-world test, one team used Sellence, one didn't. Within 3 months, the Sellence team had tripled their performance. And they started from behind.” Etti Elishkov Founder & CEO, Libra Insurance Every Scenario ## One Brain, Every Insurance Scenario. Start with one scenario. Then the same brain learns the rest of your funnel. ### Account Rounding Adds home to the auto, umbrella to both, while the multi-policy discount matters. ### Cancellation Save Mid-term cancellation requests talk to the model first. Persistency holds. ### Lapse and Reinstatement Reaches non-pay lapses inside the grace period, with the reinstatement link. The persuasion model ### Renewals Opens 30 days before the X-date, and closes through payment. ### Quote to Bind Follows up on every unbound quote until it binds or expires. ### Speed to Lead Replies to internet, aggregator and referral leads within 15 seconds, outside quiet hours. One scenario at a time. Expand as you grow, on the same brain. By Line [AutoUnbound quotes, pending cancellations, renewals and add-ons.](https://www.sellence.com/insurance/auto) [LifeQuote to application, the underwriting wait and issued-not-paid cases.](https://www.sellence.com/insurance/life) [PetPlan-builder quotes, new pets, waiting periods and missed premiums.](https://www.sellence.com/insurance/pet) Use Cases and Proof ## Two Clients, Two Scenarios. Renewals at Libra, abandoned quotes at VOOM. The same brain ran both. Renewals ### Insurance Renewals Renewal offer out, rate up. The model opens 30 days before the X-date and stays through payment. 3x sales per agent at Libra. Controlled 90-day A/B test, same headcount. #### 30 Days Before the X-Date The model opens in your name, with the policy, the new premium and what changed. No “Dear customer”. #### The Objection “Too expensive, I'm comparing.” No discounting. The model shows what the cheaper quote leaves out: deductible, liability limits, rental reimbursement. #### The Patience It knows when to push and when to ease off. It comes back at the right moment, even weeks later. #### The Close Payment link, renewal bound, policy stays in force. Everything writes back to your system. No agent touched the conversation. Quote abandonment ### Unbound Quotes Quoted, not bound. The prospect went quiet while the quote is still valid. The model follows up for you, politely. +50% conversion on abandoned quotes at VOOM. #### The Day After the Quote The model opens with the quote in hand and asks what is holding up the bind. #### “I Found It Cheaper” The model does not cut the price. It compares cover against cover: limits, deductible, exclusions. Then it gives a real reason to bind with you. #### The Follow-Up No answer? The model comes back a few days later, at the right moment, with a new reason, until the quote expires. Never spam. Real conversation. Names and details changed for privacy. Security and Privacy ## Built for Insurance Regulation. Your policyholders' data stays with you. Every conversation is documented. That is how the system is built. SOC 2 Type II Audited security controls GDPR Processor DPA with EU standard clauses TCPA Consent stays yours Full encryption In transit and at rest Full details, controls and the SOC 2 report: [trust.sellence.com](https://trust.sellence.com) ### Consent and Opt-Out The model contacts only people with consent on file, to TCPA standards in the US and PECR in the UK. Opt-out works in one tap, and holds across every channel. ### Audit Trail and Quiet Hours Every message, opt-out and consent status is logged with a timestamp, exportable for a market conduct exam or an FCA review. Quiet hours run in local time. ### Control Every conversation visible in real time. Sensitive cases go to your team. The model only says what you approved. ### Your Brand The policyholder only sees you: your name, your tone. What the Model Does ## One Thread to Every Policyholder. It sells in your name, on the channels your customers already use. Here is what that means. 1. 01 ### Personal It texts each policyholder by name, from your number, in your tone. One conversation at a time. 2. 02 ### Reads the hesitation Price, trust, timing, a competitor's quote. It works out which one it is talking to. 3. 03 ### Answers like your best salesperson Proof, empathy, the right question at the right moment. Then it asks for the close. 4. 04 ### Stays on the thread A no today is a renewal next month. It comes back when the moment fits, for as long as it takes. 5. 05 ### Inside your rules Rates come from your rater, never the model. Coverage advice, FNOL and complaints go to your licensed team. Common Questions ## What Everyone Asks Us. **What about regulation?** Consent stays yours. Opt-out is honored on the spot. Every message is logged. SOC 2 Type II and GDPR, report on trust.sellence.com. **Where does policyholder data live?** With you. Direct identifiers become tokens before anything reaches the reasoning model. **How long until we are live?** Weeks. One scenario first, usually renewals or unbound quotes. Our engineers connect it, your team approves the scripts. **What happens when a policyholder asks something sensitive?** It goes to your team, mid-conversation, with the full thread. A first notice of loss, a complaint, a coverage question that needs a licensed agent. **Which channels does it work on?** WhatsApp, iMessage and SMS lead, with phone and web chat. A reply on Thursday picks up where Monday left off. **How does a pilot work?** 2 months on one scenario, with a control group. Measured on the metric you already track: [quote-to-bind ratio](https://www.sellence.com/guides/quote-to-bind), retention rate or sales per agent. Pilots roll into a 12-month term. The Next Step ## Choose Where to Start. A 30-minute call. We look at your funnel, quote to bind to renewal, and choose where to start. [Book a Demo](https://www.sellence.com/demo) Consent stays yours. Opt-out on every message. Every conversation logged.