> Sellence follows up in your name with every borrower who drops off between application and closing, so more applications become closed loans.

Canonical: https://www.sellence.com/lending

Title: The Persuasion Model for Lenders | Sellence

For Lenders

# The Persuasion Model for Lending.

It follows up with every borrower who drops off, in your name, from application to closing.

[Book a Demo](https://www.sellence.com/demo)

Updated October 11, 2026

## Where Borrowers Drop Off.

4 points between application and closing. The model follows up at each one.

### Application Started, Not Finished

Borrower ill finish it this weekend, need my w2s

The Model Save it now and add the W-2s when you have them. Want the link?

Completion rate Application stopped to Application finished

### Pre-Approval to Application

Borrower were still just looking

The Model Your pre-approval is ready. Want a check-in when you make an offer?

Application rate Pre-approved only to Application started

### Conditions and Documents

Borrower i already sent my bank statements

The Model Underwriting needs the latest one, all pages. Here is the secure upload link.

Clear to close Conditions open to Conditions cleared

### Rate Lock to Closing

Borrower maybe we wait, rates might drop

The Model Your rate is locked through your closing date. Want to keep that date?

Pull-through rate Closing at risk to Loan closed

## How It Works.

1. 01

### Reads the Borrower

Trained on 3.5M+ sales conversations, it reads why each borrower holds back.

2. 02

### Chooses the Next Move

It picks from 420 persuasion moves, inside the rules you set.

3. 03

### Follows Up in Your Name

By text, WhatsApp, iMessage or phone. Rates and terms come from your loan officers.

## Lenders Working with Sellence.

## Compliance Standards.

Consent, opt-out, quiet hours and an audit trail on every message. SOC 2 Type II report at [trust.sellence.com](https://trust.sellence.com).

## Guides for Lenders.

- [AI in Mortgage Lending](https://www.sellence.com/guides/ai-in-mortgage) Where the model fits from application to closing.

[All Guides](https://www.sellence.com/guides)

## See What You Can Convert.

Start with a 2-month pilot on one drop-off point, measured against a control group.