# Sellence

> Sellence develops a persuasion model for sales. Financial services and SaaS teams use it to handle customer objections, follow up autonomously and convert unfinished quotes, applications and signups.

## The model

Sellence uses customer replies, behavioral signals and product information to choose how to respond. Each reply updates that customer's context and next step.

The model was trained on more than 3.5 million real sales conversations. A documented research dataset contains about 1.6 million sales messages labeled for training. These are different counts: conversations and labeled messages.

The research defines a library of 42 persuasion strategies. The model uses customer context and labeled sales history to guide strategy selection. The count describes the defined library, not a proven optimal number or a limit on possible responses.

Sales outcomes feed automatic retraining for future customer journeys. Updating the current customer's context and retraining the model are separate processes.

## Customer results

- Libra Insurance reached 3x sales per agent in a controlled A/B test over 90 days.
- HoneyBook turned 43% more trials into subscribers.
- Leveraged funded 38% more accounts from abandoned signups in a 7-month A/B test.
- VOOM saw a 50% higher conversion rate on abandoned quotes.

Results are specific to each customer and deployment. The linked customer stories give the available context.

## How teams use it

- Handle objections and follow up with context from earlier replies.
- Run in copilot mode, where the team approves suggested replies, or autopilot mode within configured boundaries.
- Compare conversion outcomes against an existing process using a control group.
- Connect customer context, conversation findings and outcomes to the team's systems.

A pilot runs for 2 months on one journey, measured against the customer's conversion metric. The annual agreement is a 12-month term. Pricing is quoted for each deployment.

## Core pages

- [Home and model overview](https://www.sellence.com/): The intelligence layer for autonomous sales in financial services. The persuasion model handles objections, follows up autonomously and closes.
- [Use cases](https://www.sellence.com/use-cases): Results from Libra, HoneyBook, Particle and Heavys, and the 5 sales journeys the model runs.
- [Platform comparison](https://www.sellence.com/compare): How Sellence differs from Sierra, Wonderful and Glia for financial sales: objection handling, follow-up over weeks, control-group testing and your CRM as the system of record.
- [The pilot](https://www.sellence.com/pilot): A 2-month paid pilot on one journey, measured against a control group on your own traffic. Then a 12-month term.
- [Security and compliance](https://www.sellence.com/security): SOC 2 Type II, data in AWS Frankfurt, pseudonymized identifiers before any model, TCPA consent and opt-out handling.
- [About](https://www.sellence.com/about): Sales people, engineers and researchers building the persuasion model, and the team that runs it on your account.

## Customer stories

- [Libra Insurance](https://www.sellence.com/use-case-libra): 3x sales per agent. Controlled A/B test over 90 days, same headcount.
- [HoneyBook](https://www.sellence.com/use-case-honeybook): 43% more trial users became subscribers. Reported increase in trial-to-subscriber conversion.
- [Leveraged](https://www.sellence.com/use-case-leveraged): 38% more funded accounts. Reported increase from abandoned signups.
- [VOOM Insurance](https://www.sellence.com/use-case-voom): 50% higher conversion rate from quote follow-up. Reported increase on abandoned quotes.
- [Particle](https://www.sellence.com/use-case-particle): A D2C grooming brand turned cold leads and abandoned carts into 3x more conversions with 1:1 SMS conversations.
- [Heavys](https://www.sellence.com/use-case-heavys): A premium audio brand sells high-consideration headphones with 1:1 SMS that answers each buyer's question before checkout.

## Industries

- [Insurance](https://www.sellence.com/insurance): Quote to bind, renewals and retention over WhatsApp, iMessage and SMS.
  - [Auto insurance](https://www.sellence.com/insurance/auto): A model that texts each auto insurance customer one to one, in your name, until they buy, pay or renew. Trained on more than 3.5M real sales conversations.
  - [Life insurance](https://www.sellence.com/insurance/life): A model that texts each life insurance applicant one to one, in your name, until the policy is in force. Trained on more than 3.5M real sales conversations.
  - [Pet insurance](https://www.sellence.com/insurance/pet): A model that texts each pet insurance owner one to one, in your name, until they buy, pay or renew. Trained on more than 3.5M real sales conversations.
- [Fintech and banking](https://www.sellence.com/fintech): Application completion, verification and funding, measured against your own control group.
- [Trading](https://www.sellence.com/trading): KYC completion, first deposits and reactivation for CFD, FX and crypto brokers.
- [SaaS](https://www.sellence.com/saas): Activation, trial-to-paid and expansion for PLG and sales-assist teams.

## Journeys

- [Abandoned checkout](https://www.sellence.com/use-case-abandoned-checkout): Recovers abandoned checkouts in real conversations, answers the objection and closes the order in the thread.
- [Lead follow-up](https://www.sellence.com/use-case-lead-followup): Follow-up that remembers why the lead paused, with follow-ups timed like a patient person.
- [Lead qualification](https://www.sellence.com/use-case-lead-qualification): Qualifies every new lead over SMS the moment it lands and sends only the qualified ones to your producers, answers attached.
- [Appointment booking](https://www.sellence.com/use-case-meeting-scheduler): Qualifies new leads over SMS, handles the hesitation and books the meeting in your calendar.
- [Welcome thread](https://www.sellence.com/use-case-welcome-flow): Opens the SMS thread the moment a signup lands and carries it to a real next step.

## Comparisons

- [Sellence vs LoanOfficer.ai and mortgage CRMs with AI texting (2026)](https://www.sellence.com/compare-loanofficer-ai): LoanOfficer.ai, Total Expert and Sellence all text borrowers in the lender's name. The difference is the job. 6 options ranked for a lender choosing in 2026.
- [Sellence vs Retell AI (and Bland, Thoughtly, Dapta) for insurance and lending follow-up (2026)](https://www.sellence.com/compare-retell-ai): Retell AI is a platform for building voice agents. Sellence is a persuasion model that follows up for weeks across text and voice, in your name.
- [Sellence vs Gradient Labs: AI agents for lending (2026)](https://www.sellence.com/compare-gradient-labs): Gradient Labs runs customer operations for banks and lenders. Sellence is a persuasion model that turns an abandoned application into a funded one, in your name.
- [Hi Marley alternatives for insurance sales (2026)](https://www.sellence.com/hi-marley-alternatives): Hi Marley is a communication platform for P&C claims and service. Sellence is a persuasion model that turns quotes and renewals into policies, in your name.
- [Best AI for converting insurance quotes into policies (2026)](https://www.sellence.com/best-ai-insurance-quote-conversion): 5 options ranked for one job: turning unbound quotes and expiring renewals into policies. Sellence works the quote for weeks, in your name.
- [AI for abandoned loan and signup recovery: options for lenders and fintechs (2026)](https://www.sellence.com/best-ai-abandoned-loan-signup-recovery): 5 options ranked for one job: finishing the applications and signups that never funded. Sellence works the applicant for weeks, in your name.
- [Sellence vs Sierra: selling in financial services vs enterprise customer experience (2026)](https://www.sellence.com/compare-sierra): Sierra is an enterprise customer-experience agent platform for large brands. Sellence is the persuasion model for selling in financial services: quotes, applications, renewals and funded accounts, in your name.

## Blog

- [Blog index](https://www.sellence.com/blog): Case studies, field notes and longer reads on how the persuasion model handles objections, follows up and closes.
- [Libra: 3x Sales per Agent in 90 Days, No New Headcount](https://www.sellence.com/blog-case-study-libra-insurance): A controlled A/B test on a live sales floor.
- [How AI Is Changing B2C Sales, and What Isn't](https://www.sellence.com/blog-ai-will-change-b2b-sales): Follow-up cadence and personalisation depth change. The buyer's need to feel heard stays.
- [From Cart to Close: What a Thread Does That a Coupon Can't](https://www.sellence.com/blog-from-cart-to-close): An abandoned cart is a paused decision.
- [SMS Compliance: A Practical Guide for B2C Operators](https://www.sellence.com/blog-sms-compliance-guidelines): Consent records, opt-outs, sending rules and testing a US SMS sales campaign.
- [SMS, the Quiet Weapon B2C Teams Keep Underestimating](https://www.sellence.com/blog-sms-marketing-secret-weapon): Email reply rates collapse. SMS reply rates don't. The difference is timing.
- [The Psychology of Discounting: Why Your Offers Stop Working](https://www.sellence.com/blog-the-psychology-of-discounting): A discount moves your margin. The buyer is waiting for an answer to a question.
- [Why Online Shopping Feels Lonely](https://www.sellence.com/blog-why-online-shopping-feels-lonely): High-AOV buyers bounce because nobody answered the question they were too unsure to type.

## Reference

- [FAQ](https://www.sellence.com/faq): 34 questions on the persuasion model, results, pilot and pricing, channels and compliance, going live and working with your team. Answers under 50 words.
- [Glossary](https://www.sellence.com/glossary): 19 terms in autonomous financial-services sales, from persuasion model, Journey, copilot and autopilot to KYC completion, first deposit, pull-through rate and TCPA consent.

## Optional

- [Full text of the key pages](https://www.sellence.com/llms-full.txt): Markdown of the home, industry, customer story, pilot, security and about pages. Every page also has a Markdown twin at its own path with .md appended, for example https://www.sellence.com/insurance.md.
- [Privacy policy](https://www.sellence.com/privacy-policy): What Sellence collects on sellence.com, why it is processed and the rights you have over your data.
- [Terms of service](https://www.sellence.com/terms-of-service): The agreement between Sellence Technology Ltd. and customers who sign a Sales Order.

## Contact

dan@sellence.com