> Sellence qualifies every new lead over SMS the moment it lands and sends only the qualified ones to your producers, answers attached. Canonical: https://www.sellence.com/use-case-lead-qualification Title: Lead Qualification | Sellence Sales Journey, Lead Qualification # Qualified in the Thread. Before a Producer Dials. Own or rent, cover in place, a lender deadline on Friday. The model asks in the thread and routes only qualified leads to your producers, answers attached. [Book a Demo](https://www.sellence.com/demo) See How It Works The Problem ## Producers Spend Hours on Leads That Would Never Bind. Most form-fills are price checks. Without a qualification layer, licensed producers spend their day sorting them. What Teams Try First - 01 A static form that everyone fills the same way - 02 A 24-hour wait before anyone reaches out - 03 An adviser working 200 leads on gut feel The question is which of the leads you already have would bind. What the Model Does Instead - Reaches out the second a lead lands, on SMS - Asks the qualifying questions that matter for your business - Handles objections and softens hesitations in real time - Routes the qualified ones to your team, filters the rest cleanly How It Works ## Form-Fill to Qualified Meeting, in One Conversation. 1. 01 ### Lead fills a form or replies to an ad CRM record arrives with the source attached. 2. 02 ### The model opens an SMS thread within 15 seconds, outside quiet hours Reads the source, picks the right opener. 3. 03 ### Asks tailored qualifying questions Budget, timing, decision-maker, intent, whatever your team needs to know. 4. 04 ### Handles objections in the thread Pricing, partner approval, “still shopping”, each gets its own answer. 5. 05 ### Qualified customers route to your team With the full thread, the answers, the score. 6. 06 ### Unqualified leads close cleanly Tagged, parked, re-engaged on their next signal. Inside the Conversation ## 3 Questions. One Qualified Lead. An example of a home-insurance lead qualified in the thread and routed to the right person with the answers attached. Illustrative thread. Harborview Insurance is a placeholder name, the mechanics are the model’s. H Harborview Insurance online Today Hi Jordan, it's Noa from Harborview. You asked for a home quote. Is this for a place you own or rent? own, just closed last month Congrats. Do you have any cover in place today, or is this the first policy? nothing yet, lender wants proof by friday Then let's get you covered this week. Ben handles new homeowners. Tomorrow at 11 for a 10-minute call? 11 works Qualified. Routed to Ben with the thread. Key Features ## 5 Things the Model Does That a Form Cannot. - 01 ### Conversational qualification Asks the way an adviser would, one question at a time. Customers answer because the questions feel relevant. - 02 ### Real-time scoring Updates the lead score as the conversation unfolds. Hot threads surface immediately. - 03 ### Objection handling Trained on the conversations that converted in your category. It answers instead of deflecting. - 04 ### Smart routing Sends each lead to the right person with the right context, automatically. - 05 ### No-cost filter Saves your team from spending time on leads that were never serious. Customer Result ## What This Journey Did for a Customer. 3× sales per agent at Libra Insurance, where the model ran qualification, quote reactivation and renewal follow-ups in the background. Controlled A/B test, 90 days. [Read the Libra Story](https://www.sellence.com/use-case-libra) Reported customer result. Performance varies by journey and customer. Questions Teams Ask ## Before They Start a Lead Qualification Journey. **How does it know what to ask?** We tune the qualification flow to your definition of “qualified” in onboarding. The model inherits the criteria your best adviser would use, and adapts it per source. **What about leads that need a person?** Handoff mid-thread is instant. Your adviser takes over with the full transcript and the qualification answers already on the record. **Does it work with my CRM scoring?** Yes. We read your existing scoring rules and write the model's real-time score back to the CRM as the thread progresses. **What happens to unqualified leads?** The model closes the thread cleanly, tags the contact, and re-engages on their next signal, instead of leaving them in a drip. Start with One Sales Journey ## Bring Last Month’s Lead List. We show you which ones the model would have qualified, and which ones it would have closed out early. [Book a Demo](https://www.sellence.com/demo)