> How Particle, a D2C men's grooming brand, turned cold leads and abandoned carts into 3x more conversions with Sellence, real 1:1 SMS conversations at scale. Canonical: https://www.sellence.com/use-case-particle Title: Particle Customer Story | Sellence Customer Story, D2C Men's Grooming # Particle Turned Abandoned Carts Into 3x More Conversions. A D2C men's grooming brand swapped broadcast SMS and email for real 1:1 conversations. It started closing the shoppers it had been losing. [Book a Demo](https://www.sellence.com/demo) Watch the Story - Industry: D2C men's grooming - Use Case: Cart recovery and cold leads - Channel: 1:1 SMS on Shopify and Klaviyo - Headline Result: 3x conversions in 1.5 months In the Film > “We saw really good results: 3x conversions compared to our static SMS flow, and improved margins, in just 1.5 months!” Rachel Conway VP of Customer Experience, Particle The Full Story ## From a Static Flow To a Thread That Closes. Particle is a direct-to-consumer men's grooming brand built on Shopify. The demand was there: shoppers added to cart, reached checkout and stepped away. Behind them sat a long list of cold leads, people who had shown real interest and then gone dark. The team ran the standard recovery playbook through Klaviyo: a static SMS flow plus email sequences. Messages went out on schedule. Replies did not come back. When a flow cannot hear the question a shopper is asking, the only lever left is a bigger discount. Every discount comes straight out of margin. When a flow cannot hear the question, the only lever left is a bigger discount. Sellence changed the shape of the follow-up. The moment a shopper drops off, the model opens a real 1:1 SMS, reads the cart, and asks what gave them pause. Feels pricey for one cream? It is a 6-in-1 that replaces a full routine. Worried about sensitive skin? It was made for it. The objection gets answered, and the sale closes inside the thread. Because Sellence runs natively on Shopify and Klaviyo, nothing about the stack had to change. Within 1.5 months, the conversations were converting 3x better than the static flow they replaced, on cold leads and abandoned carts alike. Margins improved while volume grew. Before and After ## Same Traffic, a Different Motion. Before Sellence ### Static SMS and email blasts - One message, sent to everyone at once - No replies, so no way to handle the objection - Discounts as the only recovery lever With Sellence ### A real 1:1 conversation per shopper - Personal SMS within 15 seconds of a drop-off, outside quiet hours - The real objection, heard and answered - Margins improved. The conversation does the selling. Inside the Conversation ## The Moment a Cart Cools, the Model Picks Up the Thread. This is the shape of a real Particle recovery, with no template. The model asks, listens and answers the real objection before it asks for the sale. - 01 Opens within 15 seconds, outside quiet hours, while intent is warm - 02 Reads the cart and the history before the first word - 03 Answers the real objection, then asks for the sale Example thread. Names and details illustrate the shape of a real Particle conversation. Particle online Today Hey, it's Alex from Particle. You got to checkout then stepped away, what gave you pause? felt a bit pricey for one cream Fair, but it's a 6-in-1. One jar replaces your anti-aging, moisturizer and dark-circle products. oh i didn't realize it did all that So per use it's cheaper than the routine, and it's made for sensitive skin. Want me to hold your cart? yeah that makes sense, let's do it Order placed. Cart recovered. The Results ## When You Follow Up, They Convert. 3× more conversions than the static SMS flow it replaced. 66% of leads that got a follow-up went on to convert to a customer. 1.5 mo from kickoff to measurable results. Reported customer results. Performance varies by journey and customer. > “We started our project with Sellence focusing on acquisition, and we saw really good results: 3x conversions compared to our static SMS flow, and improved margins, in just 1.5 months!” Keep Reading ## More Customer Stories. [3× Sales per AgentControlled A/B test on a live sales floor. 90 days, same headcount. Read the Customer Story](https://www.sellence.com/use-case-libra) [43% Trial-to-SubscriberReported lift for HoneyBook's mid-trial onboarding conversations. Read the Customer Story](https://www.sellence.com/use-case-honeybook) Questions About This Story ## What Teams Ask About Particle. **What did Particle run before Sellence?** A static SMS flow and email sequences through Klaviyo. The messages went out on schedule, few shoppers replied, and the only recovery lever left was a discount. **How does the model recover an abandoned cart?** It opens a 1:1 SMS within 15 seconds of the drop-off, outside quiet hours, reads what is in the cart, and asks what gave the shopper pause. It answers that reason, whether price, sensitive skin or the routine, and closes the sale inside the thread. **Did Particle have to change its stack?** No. Sellence runs natively on Shopify and Klaviyo, so cart and order events were picked up in real time. The results showed within 1.5 months. **What is next for Particle?** The same motion is moving into retention and win-back, with the goal of lifting lifetime value. Rachel Conway describes the move in the film on this page. Start with One Sales Journey ## Want Results like Particle's? Book a 30-minute working session and we'll show you which of last week's lost carts a real conversation would have recovered. [Book a Demo](https://www.sellence.com/demo)