> VOOM Insurance: 50% higher conversion rate on abandoned quotes, as reported by VOOM.

Canonical: https://www.sellence.com/use-case-voom

Title: VOOM Insurance Customer Story | Sellence

Use case · Insurance

# VOOM: 50% higher conversion rate on abandoned quotes.

VOOM uses Sellence to follow up with customers who received a quote but left before buying. It reported a 50% higher conversion rate on abandoned quotes.

[Book a Demo](https://www.sellence.com/demo) See the Conversation

Updated October 4, 2026

- Industry: Insurance
- Use case: Quote abandonment
- Customer stage: Quoted, not purchased
- Approach: 1:1 follow-up

The Full Story

## Keep helping after the quote is delivered.

A customer may leave a quote to compare cover or talk it over with a partner. The quote alone cannot tell you which question remains.

For VOOM, Sellence follows up after a customer receives a quote and leaves before buying. The reply reveals what they want to check and when to return.

The next message can return to that question, retaining the context between touches. VOOM reported a 50% higher conversion rate on abandoned quotes.

Before and After

## Before and after the conversation.

Before Sellence

### The quote leaves an open decision.

- A customer leaves before purchasing.
- The reason may still be unknown.
- Another person may be part of the decision.

With Sellence

### The reply explains what comes next.

- Ask about the unanswered question.
- Remember the customer’s preferred timing.
- Continue the decision with that context.

Inside the Conversation

## Return when the customer is ready to compare.

A customer wants to review the quote with their partner. The conversation remembers the timing and clarifies the type of cover they need.

- 01 Find the coverage question.
- 02 Remember the evening timing.
- 03 Help the customer review the relevant detail.

Illustrative conversation. Names and details are examples, not a customer transcript.

VOOM Insurance Messages

Illustrative conversation

need to check the quote with my partner before we buy

Is there a particular use or situation you're unsure the quote covers?

using the car for work. can we talk tonight?

Later that evening You wanted to check work use tonight. Do you mean commuting or driving between jobs?

driving between jobs

Check how the quote describes driving between jobs before choosing. The type of work use matters.

The Results

## The reported quote conversion result.

+50%

Higher conversion rate on abandoned quotes, as reported by VOOM.

Quote conversion rate

Baseline

1×

With Sellence

1.5×

Relative performance. Baseline = 1×. Conversion rate on abandoned quotes, as reported by VOOM.

VOOM reported a 50% higher conversion rate on abandoned quotes.

Keep Reading

## More Customer Stories.

[+43% Trial-to-paid conversionReported increase in trial-to-subscriber conversion. Read the Customer Story](https://www.sellence.com/use-case-honeybook)

[3× Sales per agentControlled A/B test over 90 days. Read the Customer Story](https://www.sellence.com/use-case-libra)

Questions About This Story

## About VOOM Insurance.

**Who is this follow-up for?**

Customers who already received a VOOM quote but left before purchasing. The use case begins after that expression of interest.

**How does a reply change the conversation?**

A reply can reveal the question or timing that matters. The example shows the next message using those details.

**What if the customer needs more time?**

The conversation can return to the question at a better time. The example shows a follow-up that remembers the customer wanted to speak with their partner.

Start with One Sales Journey

## See what happens after your quotes.

Bring an unfinished quote flow. We’ll show how a personal conversation can help customers work through the decision.

[Book a Demo](https://www.sellence.com/demo)