
Dan Comyns
Co-Founder & CEO
Leads company strategy and customer partnerships.
Sales persuasion, from the first signal to the next sale.
Inside the Persuasion ModelSee how the next response is chosen.A sales journey for the decisions your customers make.
About Sellence
We sold before we built. The model carries what 10 years of financial sales taught us, and our people run it on your account.


Co-Founder & CEO
Leads company strategy and customer partnerships.

Co-Founder & CTO
Leads engineering and the development of our persuasion model.

Head of Growth
Leads growth, customer acquisition and go-to-market strategy.

Head of Customer Success
Leads customer onboarding and ongoing success.

AI Researcher & Data Scientist
Develops and evaluates the model using sales conversation data.

Customer Success
Helps customers onboard, adopt the product and reach their goals.

Insurance Expertise
Insurance Expert
Founder of Axell. Former Global Head of Digital Transformation at Generali, with more than 20 years in insurance.
Meet MosheOur Experience
10+
Years in Sales and Growth
A policy, a loan, a funded account: nobody buys these in one sitting. They compare, check a fee and come back with a question 4 days later.
A website shows the product. A call center reaches the ones it can dial before 6. We built the persuasion model for everyone else. It reads the hesitation, answers the objection and follows up until the sale.
Dan Comyns, Co-Founder & CEO
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How We Work with You
The people below work inside your funnel numbers and tune the model from what your customers say.
Learn your product, your terms and the objections in your threads. Train the model on them.
Run off the events your CRM, policy or trading systems already emit. Set the triggers and enforce your compliance rules.
Run the control group, read the drop-off by step and feed what worked back into the model.