Case Study: How Libra Insurance 2X'd Sales per Agent and Increased Renewals with Sellence

Meet the Brand: Libra Insurance

Industry: Insurance (B2C)
Location: Israel
Use Case: AI-assisted text-based sales enablement

Libra Insurance is one of Israel’s leading digital insurers, publicly traded on the Tel Aviv Stock Exchange. Known for its 24/7 availability, quick claims process, and innovative digital wallet that rewards loyal customers, Libra consistently ranks #1 for customer satisfaction.

But as consumer behavior shifted, so did Libra’s sales challenges. Renewal rates were stalling. Call center productivity was flatlining. And traditional phone-based selling just wasn’t scaling the way it used to.

The Challenge: Phone Sales Were Slowing Down

Libra’s sales team was relying heavily on outbound calls to drive renewals and upsells. But reach rates were dropping, and agents were spending more time chasing customers than closing deals.

The team knew that moving to text-based outreach could:

• Free up time for high-value conversations

• Increase engagement

• Boost conversion efficiency

But they had two big questions:

1. Can you build trust and close sales over text?

2. Can you scale it without losing the human touch?

The Solution: Sellence’s AI Sales Rep for Insurance

Libra implemented Sellence’s AI Sales Platform, designed specifically for high-consideration B2C sales. The rollout was smooth, and fast.

Sellence empowered Libra’s team with:

• Smart SMS + WhatsApp outreach at high-intent moments (before renewals, after product page views, etc.)

• AI-guided prompts that helped reps overcome objections, re-engage leads, and negotiate more confidently

• Conversation memory, enabling context-aware follow-up days or even weeks later

• Time-saving automation, letting reps focus on what matters: closing deals

The Results: More Sales, Less Stress

• 2X sales per agent within 3 months

• 84% increase in response rate to outreach messages

• 50% increase in client engagement across text-based sales touchpoints

• Record-breaking sales days for multiple agents

• Lower stress + clearer focus across the team

“We ran a real-world test, one team used Sellence, one didn’t. Within 3 months, the Sellence team had nearly doubled their performance. And they started from behind.”

Experiment Highlight: A/B Test Between Sales Teams

To validate the impact of Sellence, Libra split its salesforce:

• Team A (Control): No Sellence access

• Team B (Test): Full access to Sellence

After 3 months:

• Team B (Sellence) closed nearly twice as many deals

• Agents using Sellence reported higher confidence and lower cognitive load

• Conversations flowed more naturally, and customers noticed

Why It Worked

·       Sellence acted like a real sales assistant, helping reps manage timing, objections, and follow-up, without adding complexity.

·       Sales became conversational - not transactional. Trust-building happened asynchronously, on the shopper’s terms.

·       Reps felt supported, not replaced - Sellence gave them superpowers, not scripts.

Key Takeaway:

Libra Insurance didn’t just sell more, they sold smarter.

By shifting from outbound calls to AI-supported, text-based conversations, they gave their sales team the tool they didn’t know they were missing: a partner that listens, responds, and helps close.

“Libra shows what’s possible when you combine a great product with the right AI sales layer. This isn’t just about automation, it’s about redefining B2C sales.”
- Dan Comyns, CEO, Sellence

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