How Heavys Boosted Checkout Conversions with SMS sales

"We were impressed by how human Sellence feels. It’s not just marketing, it’s a real sales assistant having a real conversation."

Itay Rahat, Chief Marketing Officer @Heavys

Use Case

Reviving Abandoned Carts with AI-Powered Sales Conversations

About Heavys

Industry: Consumer Electronics – Premium Headphones

Heavys is a premium audio brand selling high-end headphones explicitly designed for heavy metal fans. The product is niche, the audience is passionate, and the price point is high-consideration. Converting shoppers, especially those who abandon checkout, requires trust, timing, and a real conversation.

Before Sellence: Discounts Without Dialogue

Heavys relied on a traditional SMS platform that offered basic discounts to cart abandoners, but didn’t engage in meaningful conversations. There were no questions, no understanding of the customer’s needs, and no help overcoming objections.

The Impact: 74% Lift in Answer Rates and 30% More Conversions

When Heavys tested Sellence against their previous SMS provider, the results were precise:

By turning static reminders into real sales conversations, Sellence drove a 74% higher answer rate and 30% more conversions.

Instead of blasting offers, Sellence uncovered each customer’s needs, handled objections, and guided them to buy, just like a great salesperson would.

The Sellence advantage: conversations that feel like real sales reps, not automated messages.

Why It Worked

Sellence isn’t just automation. It’s AI sales conversations trained by real humans.

Sellence Features That Made the Difference:

• Discovery Questions: “Are you buying this as a gift or for yourself?”

• Objection Handling: “I totally get it; shipping costs are tough these days. Want to talk options?”

• Natural Tone That Builds Trust: Sellence doesn't feel robotic. It feels like talking to someone who knows how to sell, without pressure.

These touches are especially important for high-consideration products like Heavys headphones, where hesitation is usual and empathy is essential.

Real examples

A message from the Sellence AI Sales Rep, personal, clear, and human.

Final Takeaway

HEAVYS switched from static reminders to honest conversations, and it paid off.

With Sellence, they:

• Increased engagement by 74%

• Improved conversion rates by 30%

• Delivered premium experiences to premium customers

This is what conversational selling looks like.

Ready to turn your abandoned carts into closed sales?