Redefining B2C Sales

Redefining B2C Sales:
LIBRA Insurance 2X Sales Per Agent and Boosted Renewal Rates With SELLENCE

Meet Libra

Libra Insurance, a publicly traded company on the Tel Aviv Stock Exchange, is one of Israel’s leading insurance companies. It offers a range of insurance products, from car and home insurance to business and travel insurance. But what sets Libra Insurance apart is its commitment to its customers. It offers personalized insurance, quick claim settlements, 24/7 availability, and profit-sharing through a digital wallet.

There’s a reason Libra Insurance is many people’s go-to insurer. It has been ranked first for customer satisfaction and has been awarded the prestigious Product of the Year award for three consecutive years. Combining a dedication to cutting-edge technology and unparalleled customer services, Libra Insurance is, in many ways, in a league of its own.

Boost renewal rates & agent productivity

The Challenge

Libra Insurance noticed that phone calls were becoming less effective. Not only were their sales agents failing to boost renewal rates, but this approach was slowing down their sales team. They knew that text messages would be more effective and would free their sales agents up to concentrate on more important tasks, but they weren’t sure where to start. How could they shift to text communication without losing the human touch, and was it even possible to build rapport with a text message?