Redefining B2C Sales

Meet Libra

Libra Insurance, a publicly traded company on the Tel Aviv Stock Exchange, is one of Israel’s leading insurance companies. It offers a range of insurance products, from car and home insurance to business and travel insurance. But what sets Libra Insurance apart is its commitment to its customers. It offers personalized insurance, quick claim settlements, 24/7 availability, and profit-sharing through a digital wallet.

There’s a reason Libra Insurance is many people’s go-to insurer. It has been ranked first for customer satisfaction and has been awarded the prestigious Product of the Year award for three consecutive years. Combining a dedication to cutting-edge technology and unparalleled customer services, Libra Insurance is, in many ways, in a league of its own.

Boost renewal rates & agent productivity

The Challenge

Libra Insurance noticed that phone calls were becoming less effective. Not only were their sales agents failing to boost renewal rates, but this approach was slowing down their sales team. They knew that text messages would be more effective and would free their sales agents up to concentrate on more important tasks, but they weren’t sure where to start. How could they shift to text communication without losing the human touch, and was it even possible to build rapport with a text message?

A streamlined approach to sales

The Solution

Switching to sales-by-text was a seamless and hassle-free process thanks to Sellence’s AI-based platform. And the results speak for themselves. 

Using Sellence’s automation features and Sellence-AI, Libra Insurance was able to streamline its approach to sales. Sellence-AI also helped Libra’s sales agents understand when and how to reach out to prospects.

With Sellence-AI, sales agents received real-time prompts to help them:

• Overcome objections

• Reduce churn

• Negotiate 

• Build rapport

Sales supercharged

The Outcome 

The impact surpassed anything Libra Insurance could imagine. Their sales team 2x their capacity, and many sales agents broke their record for the number of sales per day.

Supercharged Sales

It’s all about working smart. Sellence's AI platform gives sales agents control of their sales funnel so they know where to focus to close more deals. Using Sellence, Libra’s sales team broke their record for the number of sales per day.

Tap into Revenue Generating Moments

Knowing when to reach out is half the battle in sales. Sellence helped Libra sales agents identify the best times to contact clients. This could be before their insurance ends, when they’re viewing a specific product page, or at other moments during the sales cycle.

Win More Sales With AI Backed Sales Conversations

Sales is both a science and an art. That’s why, in addition to relying heavily on AI, our platform draws on psychology. This helped Libra sales agents understand how best to engage with prospects so they close more deals and increase renewals. 

Empower Sales Agents

There’s tons of juggling in sales. Combine that with sales targets and the pressure not to drop the ball, and most sales agents are overwhelmed and overworked. Libra’s sales agents mentioned that work became more manageable and far less stressful once they started using Sellence.

While working with the Libra sales teams, we ran an experiment. We gave one team access to the Sellence platform. The idea was to compare their performance to a sales team that didn’t have access to Sellence. After three months, we compared their performance. The results blew us away. 

Not only did team Sellence make more sales, but their starting point was lower than the other team's. In other words, when the sales team using Sellence started, they were closing fewer deals than the other team. But within three months, team Sellence was making almost double the number of sales.

“Libra Insurance shows what’s possible when you combine a good product with an AI-sales tool like Sellence. Not only did Libra surpass their sales goals, but they changed their approach to sales. For us, it’s the sign that this is where B2C sales is headed,” Dan Comys, Sellence CEO