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Customer Story, Insurance

Libra: 3x Sales per Agent.Same Floor, Same Headcount.

Israel’s top-rated digital insurer ran a controlled A/B on its own sales floor. The team on Sellence bound 3x the business per agent in 90 days.

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A copper thread splitting into three strands on deep green
Industry
Insurance
Use Case
Quote re-engagement and renewals
Channel
1:1 SMS
Headline Result
3x sales per agent, same headcount

The Full Story

A Controlled Test
on a Live Sales Floor.

Libra is Israel's top-rated digital insurer, built to run lean: fully digital, low overhead, and a sales floor where every agent's day fills up fast. Quotes came in faster than the team could call them back. The ones that waited went cold or comparison-shopped and never bound. Renewals slipped for the same reason. Nobody had time to chase them.

Libra designed a real test. One team kept selling exactly the way it always had. A second team got Sellence underneath: 1:1 SMS threads that re-engage every quote the moment it goes unfinished. The same threads handle the “I will think about it” and keep renewals warm without an agent touching them.

One team used Sellence. One did not. Same floor, same leads, same quarter.

The agents' job changed shape. Sellence ran the qualification, the reactivation and the renewal follow-ups in the background. It brought a person in only when a deal needed a human voice. For the first time, every lead got worked, including the ones nobody could have reached before the end of the day.

90 days later, the numbers were in. The team on Sellence was closing 3x the business per agent, with the same headcount, and renewals lifted alongside. As founder and CEO Etti Elishkov points out, that team even “started from behind.”

Before and After

Same Floor, Same Leads,
a Different Engine.

Before Sellence

Manual call-backs

  • Agents work only the leads they can reach
  • Slow quotes go cold and comparison-shop
  • Renewals go unchased
With Sellence

Every lead worked, in 1:1 SMS

  • Every quote re-engaged the moment it goes unfinished
  • Agents step in only when a deal needs a voice
  • 3x sales per agent, same headcount

Inside the Conversation

Every Quote Picked Back Up
Before It Goes Cold.

An unfinished car-insurance quote, re-opened the way a sharp agent would: a direct question, a real answer to the comparison-shopping instinct, and a close.

  • 01Reaches every quote, even the ones nobody had time to call
  • 02Handles comparison shopping with substance
  • 03Locks the rate while the buyer is still in the thread

Example thread. Names and details illustrate the shape of a real Libra conversation.

Libraonline
Today

Hi, it's Maya from Libra. You started a car insurance quote with us, want a hand finishing it?

yeah got distracted, also wasn't sure it was the best deal

We're fully digital, so we cut the overhead and share the year-end profit back with you.

wait, you share profit back? didn't know that

We do. I can tailor the cover to how you drive and lock today's rate, want me to set it up?

ok yeah let's do that

Policy bound. CRM updated.

The Results

What 90 Days
on the Floor Proved.

3×

sales per agent on the team running Sellence.

90

days of controlled A/B testing on Libra's own sales floor.

Same

headcount. The lift came from working every lead.

Reported customer results. Performance varies by journey and customer.

Etti Elishkov
“Within 3 months, the Sellence team had tripled their performance.”
Etti ElishkovFounder & CEO, Libra Insurance

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Questions About This Story

What Teams Ask
About Libra.

How was the Libra test run?

As a controlled A/B test over 90 days on Libra's own sales floor. One team kept its usual process. The other had Sellence re-engaging every unfinished quote and every renewal in 1:1 SMS. Same floor, same leads, same quarter.

What did the model handle for Libra's agents?

Qualification, quote reactivation and renewal follow-ups, in the background. Agents stepped in only when a deal needed a human voice, with the full thread in front of them.

Which channel did Libra use?

1:1 SMS. Each quote got a personal thread that opened the moment it went unfinished and followed up until the policy was bound or the customer said no.

Did Libra add headcount?

No. The 3x lift in sales per agent came from working every lead, including the ones no agent could have reached before the end of the day.

Start with One Sales Journey

Want Results
like Libra's?

Book 30 minutes and we show you which of last week’s quotes a thread would have bound.

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