Sales persuasion, from the first signal to the next sale.
Glossary
Each entry gives the term, what it means and how it shows up when a financial-services company sells 1:1 over messaging.
An abandoned application is a loan, card or account application started and never finished, often at identity verification. Lenders and fintechs hand these to the model, which answers what stopped the applicant and sends them back to the secure step.
Agentic commerce is buying and selling where an AI agent acts for the buyer or the seller, through to the completed transaction. On the seller's side it is a model that handles the objection and closes on its own.
Autopilot is the operating mode where the model sends replies on its own, inside wording, actions and handoff rules the company defines. A broker's unfunded signups, for example, get followed up around the clock with every message logged.
A buyer agent is an AI acting for the consumer: comparing offers, asking questions, sometimes completing the purchase. Financial sellers will meet buyer agents as well as people, so the seller-side model states fees and cover plainly.
A control-group pilot splits customers in 2, gives one half the model, keeps the other on the current process and compares the completion event. Sellence pilots run 2 months on one Journey, measured on the metric the company already reports.
Conversational sales is selling through a 2-way message thread instead of a form, a campaign or a scheduled call. In financial services the thread answers the fee question, compares the cover and sends the link when the customer is ready.
Copilot is the operating mode where the model drafts each reply and a person on the sales team approves it before it sends. Insurers and lenders often start here while compliance reviews the model's wording on live threads.
First deposit, or FTD, is the moment a newly registered trading customer funds the account for the first time. Brokers track registration to FTD as their main conversion metric, and the model works verified but unfunded accounts toward it.
Sellence's positioning: a model between a company's customer events and its channels that decides what to say, when to follow up and when to hand off. It runs on top of the CRM or policy system, which stays the system of record.
In Sellence, a Journey is one sales path with a start event and a completion event, such as quote issued to policy bound. Each pilot runs on one Journey, and every customer in it gets a separate thread.
KYC completion is the share of applicants who finish identity verification (know your customer) after starting it. Brokers and fintechs lose applicants here, so the model explains how the ID is used and sends the verification link.
Sellence's name for a model trained on real sales conversations that reads the objection behind a hesitation, chooses a persuasion strategy, follows up and closes. In financial services it works unfinished quotes, applications and signups 1:1, in the company's name.
Pull-through rate is the share of mortgage or loan applications that reach a funded loan. Lenders use it as the pilot's completion event, and the model works the applications that stop at documents or disclosures until they close.
Quote abandonment is when a prospect gets an insurance price and never binds the policy. It is the usual first Journey for an insurer, and VOOM Insurance saw a 50% higher conversion rate on abandoned quotes with the model.
Renewal retention outreach is contact with policyholders ahead of the renewal date to keep the policy in force or add cover. Libra Insurance ran it with the model and reached 3x sales per agent in a controlled 90-day A/B test.
Speed to lead is the time between a lead arriving and the company's first real reply. The model opens the thread the moment a quote, signup or application event lands, so no lead waits for the call center to open.
TCPA consent is the prior express written consent the US Telephone Consumer Protection Act requires before a company texts a consumer. Sellence messages only contacts the client supplies with consent, honors quiet hours and ends the thread on STOP.
Trial-to-paid is the share of free-trial accounts that become paying subscribers. The model opens a thread with trials that missed activation and follows up until the plan is paid, which is how HoneyBook turned 43% more trials into subscribers.
The WhatsApp Business Platform is Meta's interface for companies sending WhatsApp at volume, with approved templates, 24-hour reply windows and verified sender names. Insurers and brokers outside the US run threads on it, under the company's verified name.
See The Model Work On Your Own Journey.
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