For Life Insurers

The Persuasion Modelfor Life Insurance.

Sellence follows up with every applicant who stopped at the health questions, went quiet during underwriting or was approved but never paid. It answers what is holding each one back and stays in the conversation until the policy is in force.

Trained on more than 3.5M real sales conversations.

Updated

  • Libra Insurance
  • Phoenix
  • Generali

The Status Quo

No Team Can Follow Every Applicant from Quote to Paid Policy.

  1. 01

    Quoted, Never Applied

    The price looks fine, then the health questions mention a medical exam. The applicant closes the tab.

  2. 02

    Gone Quiet in Underwriting

    The insurer asks for a nurse visit and doctor records. Weeks pass, and the applicant stops answering.

  3. 03

    Approved, Never Paid

    The approved price is higher than the quote. Nobody explains why, and the policy is never signed.

The Model

It Finds the Real Reason and Answers It.

Unfinished Applications

It answers the worry about the exam and sends the link to finish the application.

The Underwriting Wait

It books the nurse visit, says what to bring and keeps the applicant updated.

Approved, Not Paid

It explains the new price and the options, then sends the signing and payment links.

In Practice

When an Applicant Stops at the Medical Exam.

An applicant likes the price, reaches the health questions and reads that an exam may follow. This is where many life applications stop.

What Happened

The applicant read that an exam may follow and closed the tab.

Applicant Texts

The Model RepliesYou may not need one. For many applicants, pharmacy and insurance records decide it. Want to finish the health questions now?

Applicant Texts

The Model RepliesThen a nurse visit, booked around you, and I tell you what to bring. The finish link is below.

Your rules decide who needs an exam. The model never promises to skip one.

In Practice

When the Approved Price Is Higher Than the Quote.

The applicant is approved at a higher price than quoted, and the paperwork sits unsigned. This is where approved policies go unpaid.

What Happened

The applicant was approved at a higher price and has not signed or paid.

Applicant Texts

The Model RepliesThe quote guessed your health group. The review set a different one, so the price moved. Accept it, lower the cover, or send more records?

Applicant Texts

The Model RepliesDone. A licensed agent confirms the new amount, then I send the signing and payment links. One payment and the policy is live.

This is an example case. Price decisions and cover amounts stay with your underwriters and licensed agents.

How It Works

Your Team Decides How Much It Does on Its Own.

Your Team Approves Each Reply

The model drafts every reply. Your agent edits it if needed, and sends.

The Model Runs It on Its Own

Inside the rules you set, it handles the conversation and every follow-up.

Licensed Agents
Product choice, cover amounts and policy replacements go to your licensed team, with the full case.
Setup
Our engineers connect your application system and CRM. Your team approves the scripts, and you can be live within weeks.

Security and Privacy

Built for Insurance Regulation.

Consent

The model only contacts applicants who agreed to hear from you, under TCPA in the US and PECR in the UK.

Opt-Out

A reply of "stop", in any wording, ends messages on every channel.

Quiet Hours

No messages at night, in the applicant's local time.

Your Data

Data stays with you, every message is logged, medical details stay with underwriting, and nothing is used for training. SOC 2 Type II report at trust.sellence.com.

The Pilot

A 2-Month Pilot on One Use Case.

  1. 01

    Pick one use case: unfinished applications, the underwriting wait or unpaid approvals.

  2. 02

    Half the applicants get the model. Half stay as they are.

  3. 03

    After 2 months, compare the number you already track.

  4. 04

    The pilot rolls into a 12-month term.

Common Questions

What Life Insurers Ask Us.

Does it advise on cover amounts?

No. Cover amounts and product choice go to a licensed agent on your team, with the full case.

What if the approved price is higher than the quote?

The model explains why and lays out the options. Your underwriters and the applicant decide.

What if an applicant wants to cancel an existing policy?

The model tells them to keep it until the new policy is in force, and sends the replacement notice your rules require.

Can it work our open approved-but-unpaid cases?

Yes. Send them over and it works each case until it is paid or closed.

Where does applicant data live?

With you. Names and contact details are masked before they reach the model, medical details stay with underwriting, and nothing is used for training.

The Next Step

Choose Where to Start.

On a 30-minute call we look at your funnel, from quote to paid policy, and pick where to start.