For Carriers, MGAs and Brokers

The Persuasion ModelBuilt for Insurance.

It binds open quotes, saves renewals before the X-date and rounds out accounts over WhatsApp, iMessage and SMS. It answers the objection, follows up for weeks, and closes in your name.

Trained on over 3.5M real sales conversations, including how each one ended.

Updated

Insurance Companies Already Working with Sellence

  • Libra Insurance
  • VOOM Insurance
  • SkyWatch

The Status Quo

No Agency Floor Can Work Every Quote and Renewal.

Leads Age Before the First Dial

Internet and comparison-site leads get called when an agent is free. By then, someone else has quoted.

Quoted, Never Bound

The prospect is holding a stack of quotes. Nobody explains why yours costs more, so it expires unbound.

Renewals Shopped on Rate

The renewal offer lands with a rate increase. The policyholder shops it alone, then cancels or lapses for non-pay.

The Model

The Brain That Closes Policies.

Sellence's edge is sales psychology. The model reads the hesitation, the timing and the real objection. Then it answers like your best salesperson.

Now you can talk to every policyholder, personally, and close.

What Sits Behind Every Reply

  1. 23

    Buyer Types the Model Recognizes

    The rational one comparing numbers. The worried one who needs reassurance. The busy one who wants the bottom line. Each gets its own technique.

  2. 420

    Persuasion Moves

    Empathy, authority, proof from reviews, objection handling, closing. The model picks the one that fits the moment.

  3. 3.5M+

    Real Sales Conversations

    Trained on all of them, including how each one ended: deal or no deal.

How It Works

One Model, Two Modes, and What It Needs from You.

Co-pilot lifts every agent to your best. Autopilot runs your best salesperson on its own. You set the pace.

Co-pilot

Every Agent at the Level of Your Best

The model drafts the best response on every message. The agent approves or edits, and sends. Everyone on the floor sells like your best salesperson.

Autopilot

Your Best Salesperson, on Its Own

The model runs the conversation end to end, and follows up across weeks and months. It hands off only when your rules say so.

  • WhatsApp
  • iMessage
  • SMS
  • Phone
  • Web chat

One thread carries across all of them.

Connects to What You Already Run.

No IT project. The model sits beside your policy admin system, rater and CRM.

  1. Runs Off Events Your Systems Already Emit

    Quote issued not bound, renewal offer generated, payment failed, notice of cancellation. Your system sends the event, the model opens the conversation.

  2. No Developers on Your Side

    Our engineers set up the connection, scripts and permissions. Your team approves.

  3. Your PAS and CRM Stay the System of Record

    Every conversation, bind and renewal status writes back. You decide how much.

The Results

What It Did for an Insurance Company.

Libra Insurance ran a controlled 90-day A/B test. Same team, same leads, half with Sellence, half without.

  • 3x

    Sales per Agent

  • +84%

    Response Rate on Outbound

3x per agent is co-pilot in action.

“We ran a real-world test, one team used Sellence, one didn't. Within 3 months, the Sellence team had tripled their performance. And they started from behind.”
Etti Elishkov
Etti ElishkovFounder & CEO, Libra Insurance

Every Scenario

One Brain, Every Insurance Scenario.

Start with one scenario. Then the same brain learns the rest of your funnel.

  • Account Rounding

    Adds home to the auto, umbrella to both, while the multi-policy discount matters.

  • Cancellation Save

    Mid-term cancellation requests talk to the model first. Persistency holds.

  • Lapse and Reinstatement

    Reaches non-pay lapses inside the grace period, with the reinstatement link.

The persuasion model

0 scenarios connected

  • Renewals

    Opens 30 days before the X-date, and closes through payment.

  • Quote to Bind

    Follows up on every unbound quote until it binds or expires.

  • Speed to Lead

    Replies in minutes to internet, aggregator and referral leads.

One scenario at a time. Expand as you grow, on the same brain.

Use Cases and Proof

Two Clients, Two Scenarios.

Renewals at Libra, abandoned quotes at VOOM. The same brain ran both.

Renewals

Insurance Renewals

Renewal offer out, rate up. The model opens 30 days before the X-date and stays through payment.

3xsales per agent at Libra. Controlled 90-day A/B test, same headcount.

  1. 30 Days Before the X-Date

    The model opens in your name, with the policy, the new premium and what changed. No “Dear customer”.

  2. The Objection

    “Too expensive, I'm comparing.” No discounting. The model shows what the cheaper quote leaves out: deductible, liability limits, rental reimbursement.

  3. The Patience

    It knows when to push and when to ease off. It comes back at the right moment, even weeks later.

  4. The Close

    Payment link, renewal bound, policy stays in force. Everything writes back to your system. No agent touched the conversation.

Quote abandonment

Unbound Quotes

Quoted, not bound. The prospect went quiet while the quote is still valid. The model follows up for you, politely.

+50%conversion on abandoned quotes at VOOM.

  1. The Day After the Quote

    The model opens with the quote in hand and asks what is holding up the bind.

  2. “I Found It Cheaper”

    The model does not cut the price. It compares cover against cover: limits, deductible, exclusions. Then it gives a real reason to bind with you.

  3. The Follow-Up

    No answer? The model comes back a few days later, at the right moment, with a new reason, until the quote expires. Never spam.

Real conversation. Names and details changed for privacy.

Security and Privacy

Built for Insurance Regulation.

Your policyholders' data stays with you. Every conversation is documented. That is how the system is built.

  • SOC 2 Type II
    SOC 2 Type IIAudited security controls
  • GDPR
    GDPRProcessor DPA with EU standard clauses
  • TCPA
    TCPAConsent stays yours
  • Full encryptionIn transit and at rest

Full details, controls and the SOC 2 report: trust.sellence.com

  • Consent and Opt-Out

    The model contacts only people with consent on file, to TCPA standards in the US and PECR in the UK. Opt-out works in one tap, and holds across every channel.

  • Audit Trail and Quiet Hours

    Every message, opt-out and consent status is logged with a timestamp, exportable for a market conduct exam or an FCA review. Quiet hours run in local time.

  • Control

    Every conversation visible in real time. Sensitive cases go to your team. The model only says what you approved.

  • Your Brand

    The policyholder only sees you: your name, your tone.

What the Model Does

One Thread to Every Policyholder.

It sells in your name, on the channels your customers already use. Here is what that means.

Aerial view of a city at dusk, copper threads of light reaching from one point to hundreds of lit windows
  1. 01

    Personal

    It texts each policyholder by name, from your number, in your tone. One conversation at a time.

  2. 02

    Reads the hesitation

    Price, trust, timing, a competitor's quote. It works out which one it is talking to.

  3. 03

    Answers like your best salesperson

    Proof, empathy, the right question at the right moment. Then it asks for the close.

  4. 04

    Stays on the thread

    A no today is a renewal next month. It comes back when the moment fits, for as long as it takes.

  5. 05

    Inside your rules

    Rates come from your rater, never the model. Coverage advice, FNOL and complaints go to your licensed team.

Common Questions

What Everyone Asks Us.

What about regulation?

Consent stays yours. Opt-out is honored on the spot. Every message is logged. SOC 2 Type II and GDPR, report on trust.sellence.com.

Where does policyholder data live?

With you. Direct identifiers become tokens before anything reaches the reasoning model.

How long until we are live?

Weeks. One scenario first, usually renewals or unbound quotes. Our engineers connect it, your team approves the scripts.

What happens when a policyholder asks something sensitive?

It goes to your team, mid-conversation, with the full thread. A first notice of loss, a complaint, a coverage question that needs a licensed agent.

Which channels does it work on?

WhatsApp, iMessage and SMS lead, with phone and web chat. A reply on Thursday picks up where Monday left off.

How does a pilot work?

2 months on one scenario, with a control group. Measured on the metric you already track: quote-to-bind rate, retention rate or sales per agent. Pilots roll into a 12-month term.

The Next Step

Choose Where to Start.

A 30-minute call. We look at your funnel, quote to bind to renewal, and choose where to start.

Consent stays yours. Opt-out on every message. Every conversation logged.