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For Lenders

The Persuasion Modelfor Lending.

It follows up with every borrower who drops off, in your name, from application to closing.

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Updated

Where Borrowers Drop Off.

4 points between application and closing. The model follows up at each one.

  1. Application Started, Not Finished

    Borrowerill finish it this weekend, need my w2s

    The ModelSave it now and add the W-2s when you have them. Want the link?

  2. Pre-Approval to Application

    Borrowerwere still just looking

    The ModelYour pre-approval is ready. Want a check-in when you make an offer?

  3. Conditions and Documents

    Borroweri already sent my bank statements

    The ModelUnderwriting needs the latest one, all pages. Here is the secure upload link.

  4. Rate Lock to Closing

    Borrowermaybe we wait, rates might drop

    The ModelYour rate is locked through your closing date. Want to keep that date?

How It Works.

  1. 01

    Reads the Borrower

    Trained on 3.5M+ sales conversations, it reads why each borrower holds back.

  2. 02

    Chooses the Next Move

    It picks from 420 persuasion moves, inside the rules you set.

  3. 03

    Follows Up in Your Name

    By text, WhatsApp, iMessage or phone. Rates and terms come from your loan officers.

Lenders Working with Sellence.

  • Nations Lending

Compliance Standards.

  • SOC 2 Type II
  • GDPR
  • TCPA
  • GLBA
  • CCPA / CPRA

Consent, opt-out, quiet hours and an audit trail on every message. SOC 2 Type II report at trust.sellence.com.

Guides for Lenders.

All Guides

See What You Can Convert.

Start with a 2-month pilot on one drop-off point, measured against a control group.

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