- 01A static form that everyone fills the same way
- 02A 24-hour wait before anyone reaches out
- 03An adviser working 200 leads on gut feel
The question is which of the leads you already have would bind.
Sales persuasion, from the first signal to the next sale.
Inside the Persuasion ModelSee how the next response is chosen.A sales journey for the decisions your customers make.
Sales Journey, Lead Qualification
Own or rent, cover in place, a lender deadline on Friday. The model asks in the thread and routes only qualified leads to your producers, answers attached.

The Problem
Most form-fills are price checks. Without a qualification layer, licensed producers spend their day sorting them.
The question is which of the leads you already have would bind.
How It Works
CRM record arrives with the source attached.
Reads the source, picks the right opener.
Budget, timing, decision-maker, intent, whatever your team needs to know.
Pricing, partner approval, “still shopping”, each gets its own answer.
With the full thread, the answers, the score.
Tagged, parked, re-engaged on their next signal.
Inside the Conversation
An example of a home-insurance lead qualified in the thread and routed to the right person with the answers attached.
Illustrative thread. Harborview Insurance is a placeholder name, the mechanics are the model’s.
Hi Jordan, it's Noa from Harborview. You asked for a home quote. Is this for a place you own or rent?
own, just closed last month
Congrats. Do you have any cover in place today, or is this the first policy?
nothing yet, lender wants proof by friday
Then let's get you covered this week. Ben handles new homeowners. Tomorrow at 11 for a 10-minute call?
11 works
Qualified. Routed to Ben with the thread.Key Features
Asks the way an adviser would, one question at a time. Customers answer because the questions feel relevant.
Updates the lead score as the conversation unfolds. Hot threads surface immediately.
Trained on the conversations that converted in your category. It answers instead of deflecting.
Sends each lead to the right person with the right context, automatically.
Saves your team from spending time on leads that were never serious.
Customer Result
sales per agent at Libra Insurance, where the model ran qualification, quote reactivation and renewal follow-ups in the background. Controlled A/B test, 90 days.
Read the Libra StoryReported customer result. Performance varies by journey and customer.
Questions Teams Ask
We tune the qualification flow to your definition of “qualified” in onboarding. The model inherits the criteria your best adviser would use, and adapts it per source.
Handoff mid-thread is instant. Your adviser takes over with the full transcript and the qualification answers already on the record.
Yes. We read your existing scoring rules and write the model's real-time score back to the CRM as the thread progresses.
The model closes the thread cleanly, tags the contact, and re-engages on their next signal, instead of leaving them in a drip.
Start with One Sales Journey
We show you which ones the model would have qualified, and which ones it would have closed out early.
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