Customer story · Insurance

Libra: 3x sales per agent.Same floor, same headcount.

In a controlled A/B test over 90 days, the team using Sellence achieved 3x sales per agent.

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Updated October 4, 2026

A copper thread splitting into three strands on deep green

Industry: Insurance
Use case: Renewal follow-up
Channel: 1:1 text messaging
Test period: 90 days

The Full Story

A controlled test on a live sales floor.

At Libra, the work continued after a customer received a quote. People compared prices, put off a decision or needed another conversation before renewing. Following through depended on the team finding time to return to each customer.

Libra tested a different approach. A control team continued with its existing process, while another team used Sellence for personal text conversations. The model handled follow-up and qualification, including the questions that came back when a customer was still considering their renewal.

The conversation could continue beyond the first reply. A customer comparing prices could explain what mattered to them, receive a relevant answer and return to the decision without starting again. Over the 90-day controlled test, Libra reported 3x sales per agent for the team using Sellence, with the same headcount.

Before and After

How renewal follow-up changed.

Before Sellence

Follow-up depended on available time.

Manual callbacks competed with the rest of the day.
Customers could leave with a price or coverage question unanswered.
Renewals required another round of follow-up.

With Sellence

The conversation continued by text.

Personal follow-up kept the renewal in view.
Replies shaped the next message.
The thread retained the customer’s question between touches.

Inside the Conversation

From a cheaper quote to a renewal decision.

The customer is comparing prices. The next message explains the excess tradeoff, then brings the decision back to the cover they need.

01Recognize the price objection.
02Explain the tradeoff plainly.
03Help the customer review the renewal.

Illustrative conversation. Names and details are examples, not a customer transcript.

Libra InsuranceMessages

Illustrative conversation

Hi, it’s Maya from Libra. Your renewal is coming up. Anything you’d like to check before you decide?10:21

i've found a cheaper quote10:22

Is the excess the same on both quotes?10:23

no, it's higher on the cheaper one10:24

That means paying more yourself if you claim. Want to review your current renewal before deciding?10:25

yes, send me the link10:26

Here’s your renewal to review. Compare the cover and excess, and we can continue with any questions here.Review your renewal10:27

The Results

What the 90-day test measured.

3×

Sales per agent

Days in the controlled A/B test.

Same

Team headcount.

Sales per agent

Control team

1×

With Sellence

3×

Relative performance. Baseline = 1×.
Controlled A/B test over 90 days.

Libra’s team using Sellence achieved 3x sales per agent over 90 days, with the same headcount.

**Etti Elishkov**Founder & CEO, Libra Insurance

Keep Reading

About Libra Insurance.

How was the Libra test run?

Libra compared a team using its existing process with a team using Sellence in a controlled A/B test over 90 days.

What did the model handle?

Personal follow-up, qualification and renewal conversations. The example above shows how a price objection can become a more useful comparison.

Did Libra add sales headcount?

No. Libra reported the result with the same headcount. The measured result is sales per agent, rather than the total number of messages sent.

Start with One Sales Journey

See how renewal follow-up could work for you.

Bring a renewal flow and the questions customers ask before deciding. We’ll walk through the conversation.

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