Use case · Insurance

VOOM: 50% higher conversion from quote follow-up.

VOOM uses Sellence to follow up with customers who received a quote but left before buying. It reported a 50% increase in conversion rate for quote abandonment.

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Copper threads illustrating a continuing customer relationship

Industry: Insurance
Use case: Quote abandonment
Customer stage: Quoted, not purchased
Approach: 1:1 follow-up

The Full Story

Keep helping after the quote is delivered.

A customer may leave a quote to compare cover or talk it over with a partner. The quote alone cannot tell you which question remains.

For VOOM, Sellence follows up after a customer receives a quote and leaves before buying. The reply reveals what they want to check and when to return.

The next message can return to that question, retaining the context between touches. VOOM reported a 50% increase in conversion rate from quote abandonment follow-up.

Before and After

Before and after the conversation.

Before Sellence

The quote leaves an open decision.

A customer leaves before purchasing.
The reason may still be unknown.
Another person may be part of the decision.

With Sellence

The reply explains what comes next.

Ask about the unanswered question.
Remember the customer’s preferred timing.
Continue the decision with that context.

Inside the Conversation

Return when the customer is ready to compare.

A customer wants to review the quote with their partner. The conversation remembers the timing and clarifies the type of cover they need.

01Find the coverage question.
02Remember the evening timing.
03Help the customer review the relevant detail.

Illustrative conversation. Names and details are examples, not a customer transcript.

VOOM InsuranceMessages

Illustrative conversation

need to check the quote with my partner before we buy10:21

Is there a particular use or situation you're unsure the quote covers?10:22

using the car for work. can we talk tonight?10:23

Later that eveningYou wanted to check work use tonight. Do you mean commuting or driving between jobs?10:24

driving between jobs10:25

Check how the quote describes driving between jobs before choosing. The type of work use matters.10:26

The Results

The reported quote conversion result.

+50%

Quote conversion rate. Reported conversion increase from quote abandonment follow-up.

Quote conversion rate

Baseline

1×

With Sellence

1.5×

Relative performance. Baseline = 1×.
Reported conversion increase from quote abandonment follow-up.

VOOM reported a 50% increase in conversion rate from quote abandonment follow-up.

Keep Reading

About VOOM Insurance.

Who is this follow-up for?

Customers who already received a VOOM quote but left before purchasing. The use case begins after that expression of interest.

How does a reply change the conversation?

A reply can reveal the question or timing that matters. The example shows the next message using those details.

What if the customer needs more time?

The conversation can return to the question at a better time. The example shows a follow-up that remembers the customer wanted to speak with their partner.

Start with One Sales Journey

See what happens after your quotes.

Bring an unfinished quote flow. We’ll show how a personal conversation can help customers work through the decision.

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