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Use case · Trading

Leveraged: 38% more funded accounts from abandoned signups.

Sellence followed through with people who had left during signup. Leveraged reported a 38% increase in funded accounts from those abandoned signups.

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Copper thread artwork illustrating progress through a signup
Industry
Trading
Use case
Signup recovery
Customer stage
Abandoned signup
Measured outcome
Funded accounts

The Full Story

Follow through from interest to an account decision.

Starting a signup shows interest. Funding an account is a separate decision. Someone who leaves may still have questions about the account or costs before continuing.

For Leveraged, Sellence follows through with a personal conversation. The thread keeps the context of each reply, so the next message addresses what matters to that customer.

Leveraged reported a 38% increase in funded accounts from abandoned signups. The measured outcome was funded accounts, rather than replies or completed signup forms.

Before and After

Before and after the conversation.

Before Sellence

A signup stops before the decision is made.

  • The customer leaves partway through signup.
  • An account question may remain unanswered.
  • Initial interest has not become a funded account.
With Sellence

The conversation follows the customer’s question.

  • Find out what stopped them.
  • Address the details they want to understand.
  • Help them decide whether to continue.

Inside the Conversation

Give the funding decision time and context.

This customer wants to understand costs before putting money in. The conversation helps identify what to review, without pressure to fund or promises about trading results.

  • 01Acknowledge the hesitation.
  • 02Clarify which costs matter.
  • 03Leave the funding decision with the customer.

Illustrative conversation. Names and details are examples, not a customer transcript.

LeveragedMessages
Illustrative conversation

i started signing up, but don't want to rush into funding

Take time to review the costs before deciding. Which fees are you looking into?

bank transfer fees mostly

Check the listed funding fees and your bank's charges. Any other costs you want to check?

withdrawal fees too

Review those alongside the funding costs before deciding whether to put money in.

The Results

Funded accounts, rather than signup activity.

+38%

Funded accounts. Reported increase in funded accounts from abandoned signups.

Funded accounts
Baseline
1×
With Sellence
1.38×

Relative performance. Baseline = 1×.
Reported increase in funded accounts from abandoned signups.

Leveraged reported a 38% increase in funded accounts from abandoned signups. The outcome measured was account funding.

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Questions About This Story

About Leveraged.

Which customers does this use case cover?

People who began signing up and left before completing the process. The follow-up continues from that existing interest.

What does the result measure?

Leveraged reported a 38% increase in funded accounts from abandoned signups. It does not describe investment returns or account balances.

What if the customer is not ready to fund?

The conversation can address the question holding them back. The example gives the customer time to review the costs before making that decision.

Start with One Sales Journey

See the follow-up after an unfinished signup.

Bring your signup flow and the questions customers ask before funding. We’ll work through the conversation.

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