3×It Sells, It Does Not Inform
A claims thread answers "where is my payment". A sales thread answers "the other quote was cheaper", and the model is trained on how those conversations end.
Sellence vs Hi Marley
Hi Marley Texts The Claim. The Model Sells The Policy.
Hi Marley is a communication platform for P&C claims and service. Sellence is a sales model that texts each customer one to one, in your name, until the quote becomes a policy.
01
Short Answer
Claims texting keeps a policyholder informed after a loss. A persuasion model turns a quote not yet bought or an expiring renewal into a policy.
- Keep Hi Marley for claims and service: "the trusted communication fabric for P&C insurance" (himarley.com, 4 October 2026).
- For selling and renewals, the options are Liberate, Ushur, Drips and Sellence. Pick Sellence to move quotes that become policies or renewals kept, measured against customers it did not text.
- Run both: Hi Marley handles the claim, Sellence works the quotes and renewals that went quiet.
02
Side By Side
| Dimension | Sellence | Hi Marley |
|---|---|---|
| What it is | Persuasion model for financial services | Communication platform for P&C claims, service and retention (per site) |
| Goal of each conversation | Quote becomes a policy, or it renews | Keep the policyholder informed and the case moving (per site) |
| Who talks to the policyholder | The model, in your name. Questions needing a licence go to your team | Your adjusters and service team, shared inbox (per site) |
| How long the thread runs | Weeks, one thread per customer that remembers every reply | For the life of the claim or service case (per site) |
| Channels | iMessage, WhatsApp and text, with voice and web chat | Multichannel texting with shared history (per site) |
| Objections and persuasion | Trained on 3.5M+ real sales conversations | Not publicly stated |
| Claims handling | None. Sellence does not touch claims | Core of the product (per site) |
| How the result is measured | Half with it, half without, on policies, renewals or sales per agent | Not publicly stated |
| Entry price | Paid pilot, quoted per company, then a 12-month term | Not publicly stated |
Sellence loses on claims, the team inbox and number of P&C insurers using it. It wins on selling, objection handling and measurement.
03
Three Differences
The Thread Runs For Weeks
A quote expires in 30 days and a renewal has a 60-day window. The model works the whole window, one thread per customer, until the policy is bought or renewed.
Measured Against The Other Half
Half the eligible customers get the model, half keep your process. Policies bought or renewals kept are compared between the 2 groups after 2 months.
05
When Hi Marley Is The Better Choice
You are a P&C carrier and the job is claims: first notice of loss, adjuster updates, documents, service questions, in one audited inbox your team shares. Hi Marley is built for that, and Sellence does none of it. For selling, Liberate covers service, claims and sales agents, Ushur runs proactive outbound engagement, Drips runs two-way conversations for regulated organisations (all per site, 4 October 2026).
06
Bake-Off
- 01
Share of quotes not yet bought that become policies, half with the model, half without, over 2 months.
- 02
Renewals kept in the 60-day window, same split.
- 03
Share of policies bought or renewed without a licensed agent touching the thread.
- 04
Compliance review of the transcripts: consent on file, STOP texts obeyed, every coverage claim in approved wording.
07
FAQ
Is Hi Marley a sales tool?
Its site describes a communication platform for P&C claims, claims workflow and service. Nothing on the pages we read covers quotes or renewals. For selling you need a different product.
What is the difference between Sellence and Hi Marley?
Hi Marley keeps the policyholder and your team in one claims conversation. Sellence is a persuasion model that handles the objection and follows up for weeks until the quote becomes a policy or the policy renews.
How does pricing compare?
Hi Marley does not publish pricing on the pages we read. Sellence runs a paid 2-month pilot on one journey, measured against customers it did not text, quoted per company, then a 12-month term.
How fast does Sellence go live?
Weeks. One scenario first, usually renewals or quotes not yet bought. Our engineers connect it, your compliance team approves the wording, and your team approves each reply or lets it send on its own.
When is Hi Marley the better choice?
When the job is claims and service communication for a P&C carrier. When the job is turning quotes into policies or keeping renewals, you need the model.
Sources: himarley.com, liberate.ai, ushur.ai, drips.com (read 4 October 2026), himarley.com/platform (read 5 October 2026), sellence.com/insurance. Written by Sellence, every competitor fact from its own pages.
Hi Marley Texts The Claim. The Model Sells The Policy.