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Generic email sequences
- One sequence for every browser
- The buyer's question never gets answered
- High-AOV buyers drift off to keep thinking
The Full Story
What a Great Salesperson Would Do,
at Scale.
Heavys builds headphones for heavy music: 4 drivers in each ear, tuned by an ex-Sennheiser engineer. It is exactly the kind of product people research for weeks. They compare it against the pair they already own, read every spec, and hesitate at checkout on one specific doubt.
A generic email sequence cannot see that doubt, let alone answer it. So high-intent shoppers kept arriving, weighing the purchase, and drifting off with their question still open. In a store, a knowledgeable salesperson would have stepped in right there. Online, nobody did.
In a store, a knowledgeable salesperson would have stepped in. Online, nobody did.
Sellence took that role. The model opens a 1:1 SMS with each hesitating buyer and asks what they are weighing. Deciding between these and the pair you already own? The conversation gets specific about what 4 drivers per ear does for heavy tracks, the way a person who knows the product would.
Buyers replied. Once the doubt was answered, considered shoppers went through to checkout on the same products.
20%
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