3×
Static SMS and email blasts
- One message, sent to everyone at once
- No replies, so no way to handle the objection
- Discounts as the only recovery lever
The Full Story
From a Static Flow
To a Thread That Closes.
Particle is a direct-to-consumer men's grooming brand built on Shopify. The demand was there: shoppers added to cart, reached checkout and stepped away. Behind them sat a long list of cold leads, people who had shown real interest and then gone dark.
The team ran the standard recovery playbook through Klaviyo: a static SMS flow plus email sequences. Messages went out on schedule. Replies did not come back. When a flow cannot hear the question a shopper is asking, the only lever left is a bigger discount. Every discount comes straight out of margin.
When a flow cannot hear the question, the only lever left is a bigger discount.
Sellence changed the shape of the follow-up. The moment a shopper drops off, the model opens a real 1:1 SMS, reads the cart, and asks what gave them pause. Feels pricey for one cream? It is a 6-in-1 that replaces a full routine. Worried about sensitive skin? It was made for it. The objection gets answered, and the sale closes inside the thread.
Because Sellence runs natively on Shopify and Klaviyo, nothing about the stack had to change. Within 1.5 months, the conversations were converting 3x better than the static flow they replaced, on cold leads and abandoned carts alike. Margins improved while volume grew.
20%